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Curating The Best Luxury Travel Information

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Alex Mustaros

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She Never Pitches. She Always Wins.

Apr 16, 2026

•

3 min read

She Never Pitches. She Always Wins.

No pitch. No follow-up. No hustle. Just this.

Alex Mustaros
Alex Mustaros
"All The President's Men"

Apr 9, 2026

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6 min read

"All The President's Men"

Why luxury travel advisors matter more now, not less.

Alex Mustaros
Alex Mustaros
Your AI Prompts Are Missing Something

Apr 2, 2026

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5 min read

Your AI Prompts Are Missing Something

The game changed underneath us. (2-minute read.)

Alex Mustaros
Alex Mustaros
Building a Referral Program Is the Worst Thing You Can Do

Mar 26, 2026

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6 min read

Building a Referral Program Is the Worst Thing You Can Do

A $50 gift card cost me my best referral source. Here's what I learned.

Alex Mustaros
Alex Mustaros
You're a great travel advisor, and that might be the problem.

Mar 19, 2026

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6 min read

You're a great travel advisor, and that might be the problem.

There are three versions of you in this business. Most advisors are stuck in the wrong one.

Alex Mustaros
Alex Mustaros
The Four Questions Most Luxury Travel Advisors Can't Answer

Mar 12, 2026

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7 min read

The Four Questions Most Luxury Travel Advisors Can't Answer

If you've ever felt like you're doing everything right and still going nowhere, this one's for you.

Alex Mustaros
Alex Mustaros
She thought she needed more clients. What she needed was a different business model.

Mar 5, 2026

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8 min read

She thought she needed more clients. What she needed was a different business model.

Why avoiding specialization is costing you more than you think.

Alex Mustaros
Alex Mustaros
I have 7,300 Instagram followers. Not one is my client.

Feb 26, 2026

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8 min read

I have 7,300 Instagram followers. Not one is my client.

The difference has nothing to do with content, captions, or posting frequency.

Alex Mustaros
Alex Mustaros
My Wife's Family Couldn't Agree What Kind of Cruise to Book

Feb 19, 2026

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8 min read

My Wife's Family Couldn't Agree What Kind of Cruise to Book

"Cruise" now means Six Different Things (and that's a business opportunity)

Alex Mustaros
Alex Mustaros
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The Expert's Guild WEEKLY

The Expert's Guild WEEKLY

Curating The Best Luxury Travel Information


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