Sep 3, 2026
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3 min read
I spent years measuring the wrong thing.
Aug 31, 2026
The numbers stop working long before the ideas do.
Aug 27, 2026
I sat in that room and thought I was watching history happen.
Aug 24, 2026
1 min read
One document and how to implement the system.
Aug 20, 2026
2 min read
Apparently, they listened.
Aug 17, 2026
58.9% open rate. Zero inquiries. One of those numbers is lying to me.
Aug 13, 2026
I used to think I could spot a hit before anyone else. I was very wrong.
Aug 10, 2026
4 min read
Newsletters rarely die from bad writing or thin ideas. They die from one bad month with no plan behind it.
Aug 6, 2026
The market has put a price on the access that advisors still absorb as a courtesy.
Aug 3, 2026
Having a good idea is not the same as writing an issue someone reads to the end.
Jul 30, 2026
Some places live in your head years before you ever land there.
Jul 27, 2026
Newsletters rarely die from bad writing. They die from running out of ideas.
