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Last Monday we looked at how to invite a serious prospect into your normal sales process.
Did you use one of those scripts this week?
If you did, you’ve now touched every piece of the system: content, responses, conversations, next steps.
But, here’s the catch:
The pieces only pay off when you use them week after week.
A big Instagram plan feels wonderful on Monday.
By week three, it’s usually gone.
So build the small version, the one you can still follow when the week gets crazy.
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Here are five parts of a habit that lasts.
1. Pick a pace you can keep.
Three posts a week works for some advisors. Two posts plus Stories works for others. If you already post often, keep going and aim each post at a reply. The exact number matters less than showing up.
2. Give every post a job.
Before you publish, decide what the post is for. It might answer a question clients keep asking. It might share your point of view. It might invite someone planning a specific trip to write back. You don’t need every post to do the same thing, but you should know the job before you hit publish.
3. Let Stories keep the conversation going.
A post on Monday can become a poll on Tuesday. A client question you answered in a Reel can turn into a quick “what would you pick?” Story. You already have a menu of Story ideas from a few weeks back, so use it instead of starting from a blank screen.
4. Set a time to reply.
You don’t need to live inside Instagram. Ten or fifteen minutes in the morning and a quick check later is plenty. Answer comments, Story replies and DMs. Watch for anyone who sounds like they’re planning a real trip.
5. Write down the promising ones.
When a conversation looks good, jot down the basics: name, trip, timing, who’s traveling, what they’re stuck on, the next step, and when to follow up. A spreadsheet or a note is enough. If you already have a CRM, use that. A promising inquiry shouldn’t live only inside Instagram.
That follow-up date matters. Say someone told you they were planning Portugal for next spring, then went quiet. A few days later you could write: “You mentioned Portugal for next spring. Did you end up getting any closer to deciding what kind of trip you want?” It picks up right where you left off.
Then ask one question on Friday.
At the end of the week, look at what happened and ask:
What did I post that started the best sales conversations?
Count a few things for your tracker: how many posts invited a response, how many replies came in, how many turned into real conversations, and how many showed signs of a trip. You might find that posts about timing start more conversations than hotel photos. You might find that your opinions get people talking. Whatever the pattern is, do more of that next week.
Where AI helps this week
At the end of the week, give AI your posts, plus short notes on the conversations they started. Leave out last names and contact details. Then ask:
“Here are my Instagram posts from this week and notes on the conversations each one started. Tell me which posts led to the most replies and real sales conversations, what the best ones have in common, and suggest three post ideas for next week built on what worked. Keep every idea tied to questions my clients actually ask.”
Read the answer with your own eyes. AI only knows what you gave it, so it can miss context you remember. It can spot patterns faster. You decide what to repeat.
Next Monday is the last issue in this series: how to use AI to make every step faster without losing your voice.
Want the weekly tracker?
Reply CONTENT and I’ll send it over.
If keeping this up sounds like too much, my team runs social media for a small number of luxury travel advisors at a time.
Reply SOCIAL and I'll tell you how it works.
See you next Monday.
Alex
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