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Alex Mustaros
Alex Mustaros

Serial Entrepreneur & Consultant | Marketing Strategist | Professional Traveler

A tiny error that took 1,600 years to fix

Oct 15, 2026

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2 min read

A tiny error that took 1,600 years to fix

The same kind of drift may be on your sales page.

Alex Mustaros
Alex Mustaros
You know they're serious. What do you say next?

Oct 12, 2026

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2 min read

You know they're serious. What do you say next?

The hard part is over. This is the message where most leads quietly stall.

Alex Mustaros
Alex Mustaros
Airbnb is coming for your clients again

Oct 8, 2026

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2 min read

Airbnb is coming for your clients again

If that makes your stomach turn, you're in good company.

Alex Mustaros
Alex Mustaros
Your next client may already be in your DMs

Oct 5, 2026

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2 min read

Your next client may already be in your DMs

They didn't say "I want to book." Here's what they did say.

Alex Mustaros
Alex Mustaros
Every service I offer started with a favor

Oct 1, 2026

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2 min read

Every service I offer started with a favor

Then the questions changed.

Alex Mustaros
Alex Mustaros
The easiest place to start a conversation isn't your feed

Sep 28, 2026

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2 min read

The easiest place to start a conversation isn't your feed

People already expect Stories to feel informal. Use that.

Alex Mustaros
Alex Mustaros
It didn't start as a Christmas market.

Sep 24, 2026

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3 min read

It didn't start as a Christmas market.

What it actually started as is the whole point.

Alex Mustaros
Alex Mustaros
Someone just replied to your post. Now what?

Sep 21, 2026

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2 min read

Someone just replied to your post. Now what?

The next few messages decide whether this becomes a conversation or just ends there.

Alex Mustaros
Alex Mustaros
Mexico's other story

Sep 17, 2026

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1 min read

Mexico's other story

The story sitting between the postcards and the headlines.

Alex Mustaros
Alex Mustaros
Your best post can still go nowhere

Sep 14, 2026

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2 min read

Your best post can still go nowhere

It's not the photo. It's the last line.

Alex Mustaros
Alex Mustaros
The Great Wall of China... With Nobody On It

Sep 10, 2026

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3 min read

The Great Wall of China... With Nobody On It

That should have told me something on its own.

Alex Mustaros
Alex Mustaros
I sent an email last Tuesday, and two hours later I regretted it

Sep 7, 2026

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2 min read

I sent an email last Tuesday, and two hours later I regretted it

Here's what I did about it, and what it means for your inbox

Alex Mustaros
Alex Mustaros
I Wish Someone Had Told Me This Sooner

Sep 3, 2026

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3 min read

I Wish Someone Had Told Me This Sooner

I spent years measuring the wrong thing.

Alex Mustaros
Alex Mustaros
The Social Media Trap for Solo Advisors

Aug 31, 2026

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3 min read

The Social Media Trap for Solo Advisors

The numbers stop working long before the ideas do.

Alex Mustaros
Alex Mustaros
The Pitch I Believed

Aug 27, 2026

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3 min read

The Pitch I Believed

I sat in that room and thought I was watching history happen.

Alex Mustaros
Alex Mustaros
Everything from the last six weeks

Aug 24, 2026

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1 min read

Everything from the last six weeks

One document and how to implement the system.

Alex Mustaros
Alex Mustaros
We Told Everyone to Go in September

Aug 20, 2026

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2 min read

We Told Everyone to Go in September

Apparently, they listened.

Alex Mustaros
Alex Mustaros
The Metric That Lies, and the Ones That Don't

Aug 17, 2026

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2 min read

The Metric That Lies, and the Ones That Don't

58.9% open rate. Zero inquiries. One of those numbers is lying to me.

Alex Mustaros
Alex Mustaros
The Day I Passed on a Star

Aug 13, 2026

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2 min read

The Day I Passed on a Star

I used to think I could spot a hit before anyone else. I was very wrong.

Alex Mustaros
Alex Mustaros
The Month Everyone Quits

Aug 10, 2026

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4 min read

The Month Everyone Quits

Newsletters rarely die from bad writing or thin ideas. They die from one bad month with no plan behind it.

Alex Mustaros
Alex Mustaros
The $2,138 Reservation

Aug 6, 2026

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1 min read

The $2,138 Reservation

The market has put a price on the access that advisors still absorb as a courtesy.

Alex Mustaros
Alex Mustaros
Why Some Emails Get Finished, and Most Get Closed

Aug 3, 2026

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2 min read

Why Some Emails Get Finished, and Most Get Closed

Having a good idea is not the same as writing an issue someone reads to the end.

Alex Mustaros
Alex Mustaros
Homer Described Crete Before Nolan Ever Filmed It

Jul 30, 2026

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3 min read

Homer Described Crete Before Nolan Ever Filmed It

Some places live in your head years before you ever land there.

Alex Mustaros
Alex Mustaros
You Will Never Run Out Of Things To Write

Jul 27, 2026

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3 min read

You Will Never Run Out Of Things To Write

Newsletters rarely die from bad writing. They die from running out of ideas.

Alex Mustaros
Alex Mustaros
Two Advisor Emails. Same Villa. Guess Which One Worked.

Jul 23, 2026

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2 min read

Two Advisor Emails. Same Villa. Guess Which One Worked.

Why do so many advisor emails sound the same?

Alex Mustaros
Alex Mustaros
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The Expert's Guild WEEKLY

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